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What is Search Engine Optimization (SEO)

SEO is short for “search engine optimization” or “search engine optimizer.” SEO is the process of improving the visibility of a website on organic SERP. Search Engine Optimization is a technique which helps search engines find and rank your website or blog. SEO is a great technique to increase visitors, site traffic, increase search engine ranking. It can help improve search results. There are two categories or kinds of SEO
1. On-page optimization
2. Off-page optimization.

What is on-page optimization?

On-page optimization include HTML code, meta tags, meta description, Internal linking strategy, ALT tags, Sitemap Implementation, Google Webmaster & Analytics Tool Setup, keyword placement and keyword density. Always avoid common on-page SEO mistakes such as Duplicate content, Duplicate title tags etc.

What is off-page optimization?

Off-page optimization include things such as link building (primary factor of off-page optimization), Directory Submission, Social Bookmark, Forum Posting, Dofollow Blog Commenting, Article Submission Sites and page rank etc. Off-page optimization continues to be a major pillar for the success of search engine optimization.
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